# Branding Agency in Austin, Texas — Brand Identity for Startups and Small Business > Happy Pizza Studio is a branding agency based in Austin, Texas. Two people, 20+ brands shipped, and a client list that runs from YC-backed startups to a 20-year-old logistics company. If you're building in Austin and the brand hasn't caught up to the business, we should talk. ## Startup branding, from Austin Austin has the founders, the dev tools and the SaaS companies we're built for. We branded CodeRabbit, Databuddy, DeepTrace, Hacktron and Conare for a remote client base; now some of those calls can happen in person. ## Not just tech The breweries, coffee roasters, skate shops and game studios on our request-for-clients list are thick on the ground here. If you run one and want a brand with some edge, we make room in the calendar. ## How a project runs A 15-minute discovery call, then a one-page brief back with scope, timeline and cost. Two to three weeks of focused sprints with two rounds of revisions. Handover is every file in every format, plus a design.md and design tokens for whoever builds the website. We answer Slack for 30 days after. ## This is for you if - You're an Austin startup at seed to Series A whose product is outgrowing the brand. - You're a SaaS or dev tool company that wants a brand developers respect. - You run a small business with a point of view and a logo that's holding it back. - You'd rather talk to the designer than an account manager. ## It's not for you if - You want a logo by Friday for $200. That's a different service and it's not us. - You're pre-product and pre-users. Come back when the brand has a job to do. ## Seen in - [CodeRabbit](https://happypizza.studio/work/coderabbit) — Dev Tools / Brand, 2025. CodeRabbit needed a visual identity that felt native to the dev community. We've been their design partner for over a year: merch, logo redesign, OOH, the works. - [DeepTrace](https://happypizza.studio/work/deeptrace) — Security / Brand, 2026 · Y Combinator-backed. Deeptrace came to us with a problem: they were a YC graduate, but their brand still looked like they were in the batch. - [Cablescan](https://happypizza.studio/work/cablescan) — Defence / Brand, 2025. Cablescan is a 20-year-old military logistics company. The brand needed to feel precise and modern. White and blue palette, geometric sans, dithered imagery. It looks as serious as the problem it solves. - [Sparkles](https://happypizza.studio/work/sparkles) — SaaS / Brand, 2026. The dev tool for everyone else. Sparkles needed a brand as bold as the name. ## Packages - **ESSENTIALS PACKAGE** — $10,000, 2–3 weeks. Ideal for seed-stage startups, product launches, rebrands. - **GROWTH** — $13,500, 3–4 weeks. Ideal for funded startups scaling fast, teams preparing for a public launch. - **ENTERPRISE** — $20,000, 5–6 weeks. Ideal for series a+ companies, consumer brands, product launches with serious budget. Full breakdown: [services](https://happypizza.studio/services). ## Questions **Where in Austin are you?** We work from Austin and meet clients in person where it helps; most projects run over Slack, Loom and a couple of calls. Email dan@happypizza.studio to set one up. **How much does a branding agency in Austin cost?** Identity packages run from $10,000 (Essentials: logo suite, colour, type, guidelines and design tokens) to $20,000 (Enterprise: the full system with motion, illustration and an event package). Growth sits between at $13,500 and adds merch and ad creatives. Brand strategy on its own is $2,500. Projects are split 50% to kick off and 50% on delivery, and nothing is due until you've approved the proposal. **Do you work with companies outside Austin?** Yes. Most clients are remote, across the US and beyond. **What makes you different from other Austin branding agencies?** Size and speed. There's no account manager; the person on the call is the person doing the work. A full identity ships in 2–3 weeks, not six months. And the handover includes design tokens, so your engineers can build from the brand on day one. **Are you veteran-owned?** Yes. Dan Holdsworth, the founder, is ex-military, and the studio holds the Armed Forces Covenant Bronze Award. ## Also - [Startup Branding](https://happypizza.studio/startup-branding-agency) - [SaaS Branding](https://happypizza.studio/saas-branding-agency) - [Small Business Branding](https://happypizza.studio/branding-agency-for-small-business) - [Branding Agency — Houston, Texas](https://happypizza.studio/branding-agency-houston) [Book a discovery call](https://happypizza.studio/book) — 15 minutes, no brief required. --- Happy Pizza Studio, LLC · Austin, Texas · [dan@happypizza.studio](mailto:dan@happypizza.studio) Machine-readable index: [llms.txt](https://happypizza.studio/llms.txt) · [sitemap.xml](https://happypizza.studio/sitemap.xml) · [API catalog](https://happypizza.studio/.well-known/api-catalog) Every page on this site also answers to `Accept: text/markdown`, or the same path with a `.md` suffix.