# Happy Pizza Studio — Brand Identity & Design Systems for Startups

> Brand identity for startups whose product is outgrowing their brand.

Happy Pizza Studio is a two-person brand studio in Bournemouth, UK, founded by Dan Holdsworth in 2024. We work with early-stage and AI-native companies — dev tools, security, analytics, ecommerce and defence — on identity, design systems and merch. No account managers and no middlemen: the person who does the work is the person you brief.

- Availability: Taking on projects
- 20+ brands shipped
- Identity packages $10,000–$20,000; diagnostics from $1,200
- Start here: [book a 15-minute discovery call](https://happypizza.studio/book)

## What we do

- **ESSENTIALS PACKAGE** — $10,000, 2–3 weeks. The full package. Logo suite, colour system, typography, brand mark variants. Everything your brand needs to exist in the world with a spine.
- **GROWTH** — $13,500, 3–4 weeks. Everything in the Essentials Package, plus company merch and a small library of physical and digital ready ads.
- **ENTERPRISE** — $20,000, 5–6 weeks. Your brand system, extended into motion and physical spaces. Built to outlast your Series B.
- **MERCH & SWAG** — $5,500, 2–3 weeks. Tees, caps, totes, hoodies, pins, stickers, conference swag that doesn't end up in landfill. We do the design. You do the print run, or we'll point you at suppliers who won't waste your time.
- **BRAND STRATEGY** — $2,500, 1–2 weeks. Positioning, naming, messaging. The thinking that goes under the visual layer, so the visual layer has somewhere to land. Useful before we start identity work, or on its own.
- **FOUNDER BRAND TEARDOWN** — $1,200, 1 week. Not sure if your brand is working? We'll tell you. A recorded teardown of your identity and landing page, scored against 3–4 funded competitors — what's landing, what's off, and what to fix first.

Full breakdown: [services](https://happypizza.studio/services).

## Selected work

- [Remedy](https://happypizza.studio/work/remedy) — Legal / Brand, 2026. Remedy gives renters free legal support: a personalised report on where you stand, and a route to the right lawyers. Legal help usually looks intimidating — so we built a brand that's anything but.
- [Delta](https://happypizza.studio/work/delta) — Brand Identity, 2026. A spiralling triangle mark, a typewriter-serif wordmark, and a system built to work anywhere from a favicon to a fitted cap.
- [Brumby](https://happypizza.studio/work/brumby) — AgTech / Rebrand, 2026. Brumby came to us as GrazeMate: an agricultural drone company whose customers never said its name. Their smallest property runs 60,000 cows. Out on the stations, everyone just called it "the drone."

All projects: [work](https://happypizza.studio/work).

## Kind words

> "Dan & Luke have been a design partner with us for months & have delivered time and time again"
>
> — Shaun Middlebusher, Head of Design, CodeRabbit
> "Dan and team did a phenomenal job giving Hacktron AI a modern logo. I posted on Twitter 2 weeks ago that we needed a new logo. Happy Pizza Studio delivered!"
>
> — Zayne Zhang, CEO, Hacktron
> "Absolute goats. Unbelievable design work!"
>
> — Daniil Bekirov, Founder, Sparkles

## The studio

Tight-knit studio, outsized point of view. We work with founders who are building something real and need a brand to match. 20+ startups have trusted us with their face, and there are no brands in the portfolio we'd be embarrassed to show.

## Talk to us

Most clients come in with a rough idea. They leave with a scope, a timeline, and a cost on one page. No brief required.

- [Book a discovery call](https://happypizza.studio/book) — 15 minutes, no hard sell
- Email [dan@happypizza.studio](mailto:dan@happypizza.studio)
- Not ready for a full project? [Founder Brand Teardown](https://happypizza.studio/teardown), $1,200, delivered in a week and credited toward any project booked within 30 days

---

Happy Pizza Studio · Bournemouth, UK · [dan@happypizza.studio](mailto:dan@happypizza.studio)

Machine-readable index: [llms.txt](https://happypizza.studio/llms.txt) · [sitemap.xml](https://happypizza.studio/sitemap.xml) · [API catalog](https://happypizza.studio/.well-known/api-catalog)

Every page on this site also answers to `Accept: text/markdown`, or the same path with a `.md` suffix.