# Launch Campaigns for AI and Dev-Tool Startups: About 20 Ads in 3 Weeks > Happy Pizza Studio makes product launch campaigns for a fixed $8,000 in three weeks: one idea, about 20 finished assets, from social ads to billboards and bus stops. We make the creative, your media buyer runs it. ## What you get for $8,000 - **Two concept routes**, narrowed to one. You pick. - **A key visual** the launch is recognised by, on every asset. - **A headline bank** your team can test and post with. - **About 20 assets**, static and motion, in any size, from LinkedIn, X and Meta ads to billboards and bus stops. - **A channel spec sheet**: which asset goes where, at what size. Every file at handover, with 30 days of Slack after. ## Three weeks, start to finish 1. **Week 1.** Two routes, each with a rough key visual and sample headlines. You pick one. 2. **Week 2.** The finished key visual, the headline bank and the first statics at ad size. 3. **Week 3.** The full set, the motion cutdowns and the spec sheet, with revisions before launch day. ## Creative only We don't buy media, run ad accounts or do shoots. Paid social agencies do targeting and budgets. We make the launch look like it came from a company worth noticing. **Launch video:** animated cutdowns built from the key visual, not a film shoot. ## After launch: Campaign Refresh Launch creative wears out. Campaign Refresh keeps it moving: $4,000 a month for about 10 new variants and a new concept each month. More on the [ad creative](https://happypizza.studio/ad-creative-agency) page. ## Launch checklist The campaign is one part of a launch. Here's the rest, whether or not we're making the ads. **The full checklist** **Four or more weeks out** - Launch date fixed, and whoever is buying media knows it. - The one sentence you want people to repeat, agreed by the founders. - A landing page that matches the campaign. [We design those too](https://happypizza.studio/landing-page-design-agency). - Media budget and channels decided. **Launch week and after** - Ads loaded and checked against the spec sheet. - Founders posting on X and LinkedIn in their own words. - Product Hunt or Hacker News planned, if that's where your users are. - A refresh plan for when the first round wears out. ## This is for you if - You're an AI or dev tool startup with a launch or a funding announcement on the calendar. - You've got a brand and need a campaign that holds together across platforms. - You've got a media buyer, or someone in-house, and nothing good to give them. - Your last launch was a single graphic posted from the company account. ## It's not for you if - You want someone to run the ads and manage the spend. Hire a paid social agency and give them our files. - You need a filmed commercial or a product shoot. ## What a client said about our brand work > "Absolute goats. Unbelievable design work!" > > Daniil Bekirov, Founder, Sparkles ## Packages - **Launch Campaign**: $8,000, 3 weeks. A full launch campaign built from your brand, not the handful of ads in Growth. - **Campaign Refresh**: $4,000/month, 3-month minimum. About 10 new variants a month, so you're not running the launch ads into the ground. A new concept each month, carousels included, and it doesn't need a Launch Campaign first. Full breakdown: [services](https://happypizza.studio/services). ## Questions **Which platforms do you design for?** Any you need: LinkedIn, X and Meta ads, billboards, bus stops and other out-of-home. **How many assets do we get?** About 20, plus the key visual, the headline bank and a spec sheet. **What sizes do you deliver?** Whatever your placements need. Every size is on the spec sheet. **How many revisions are included?** The route is picked in week one. Revisions land in week three, before handover. **Do you buy media or run our ads?** No. We make the creative and hand it to your media buyer with a spec sheet. **What happens after launch?** Campaign Refresh: $4,000 a month for about 10 new variants, three-month minimum. **How is this different from the ads in your Growth package?** Growth is a $20,000 brand package with a small library of ads. A launch campaign is its own project around one launch date. **Do we need a brand first?** The campaign is built on your existing brand. No brand yet? Start with [startup branding](https://happypizza.studio/startup-branding-agency). ## Also from the studio - [Ad Creative](https://happypizza.studio/ad-creative-agency) - [Landing Page Design](https://happypizza.studio/landing-page-design-agency) - [Startup Branding](https://happypizza.studio/startup-branding-agency) - [Startup Website Design](https://happypizza.studio/startup-website-design-agency) [Book a discovery call](https://happypizza.studio/book): 15 minutes, no brief required. --- Happy Pizza Studio, LLC · Austin, Texas · [dan@happypizza.studio](mailto:dan@happypizza.studio) Machine-readable index: [llms.txt](https://happypizza.studio/llms.txt) · [sitemap.xml](https://happypizza.studio/sitemap.xml) · [API catalog](https://happypizza.studio/.well-known/api-catalog) Every page on this site also answers to `Accept: text/markdown`, or the same path with a `.md` suffix.