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Memetic brand identity: Defence / Brand case study by Happy Pizza Studio

Defence / Brand / 2026Visit Memetic
MEMETIC brand identity by Happy Pizza Studio, Defence / Brand

Overview

Memetic builds information operations capabilities for the US government, and its buyer has read a hundred vendor decks. So the brand refuses to sell: black, blackletter, typographically severe. A monogram m, and a wordmark that reads the same upside down.

Scope of Work

Brand Identity
Logo Design
Brand Book
design.md
Merch

Filed under

Work

MEMETIC brand identity, Defence / Brand, image 1
MEMETIC brand identity, Defence / Brand, image 2
MEMETIC brand identity, Defence / Brand, panorama

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