Services: Brand Identity, Website and Campaign Packages and Pricing for Startups, SaaS and Small Business
Brand identity, websites and launch campaigns for startups, SaaS companies and small businesses. Fixed prices, one to six weeks, and a design.md plus design tokens in every brand handover.
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Essentials Package
The full package. Logo suite, colour system, typography, brand mark variants. Everything your brand needs to exist in the world with a spine.
Ideal for: Seed-stage startups, product launches, rebrands
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Growth
Everything in the Essentials Package, plus company merch and a small library of physical and digital ready ads.
Ideal for: Funded startups scaling fast, teams preparing for a public launch
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Enterprise
Your brand system, extended into motion and physical spaces. Built to outlast your Series B.
Ideal for: Series A+ companies, consumer brands, product launches with serious budget
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Designed and built by the two people who designed the brand. Fixed price, live in weeks.
Website
Up to six pages in Next.js, built by the two people who designed them.
See the website offerNo long-form copy, illustration, migrations or web apps. Extra pages are $1,000–1,500 each.
Landing Page
One page with one job, built in Next.js by the same people. The fee counts toward a Website if you book one later.
Ideal for: A launch, a waitlist or a product that needs its own pitch
See the landing page offerEssentials + Website
The brand and the site in one go, so the site gets built on the system instead of bolted on after. $2,000 less than buying them separately.
Book a callLaunch creative built from your brand, then kept fresh month to month. We make the ads, your media buyer runs them.
Launch Campaign
A full launch campaign built from your brand, not the handful of ads in Growth.
See the campaign offerWe don't buy media or run shoots.
Campaign Refresh
About 10 new variants a month, so you're not running the launch ads into the ground. A new concept each month, carousels included, and it doesn't need a Launch Campaign first.
See the campaign offerIf we miss the brief on round one, we fix it. If you still hate the direction after round two, we refund the deposit and part professionally. That's never happened.
Projects are split 50% to kick off, 50% on final delivery. No payment is due until you've reviewed and approved the proposal.
Standalone services, on their own or on top of any brand project.
Merch & Swag
Tees, caps, totes, hoodies, pins, stickers, conference swag that doesn't end up in landfill. We do the design. You do the print run, or we'll point you at suppliers.
Ideal for: Developer tools, conference presence, community brands
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Brand Strategy
Positioning, naming, messaging. The thinking under the visual layer, so the visual layer has somewhere to land. Before identity work, or on its own.
Ideal for: Pre-launch or pivoting startups
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Founder Brand Teardown
Not sure if your brand is working? We'll tell you. A recorded teardown of your identity and landing page, scored against 3–4 funded competitors: what's landing, what's off, and what to fix first.
Ideal for: Founders who want a diagnosis before committing to a rebuild
Get your teardownFour Steps. Three Weeks. One Page of Scope.
Legacy branding agencies take six months. You'll have a shipped identity in three weeks.
Discovery Call
15 minutes. We figure out if we're the right fit. No hard sell.
Brief & Proposal
We write the brief back at you: scope, timeline and cost on one page. If anything surprises you, it's the price or the speed.
Design & Review
Focused sprints, not endless threads. Two rounds of revisions included, and most clients sign off in round one.
Handover
Every file in every format, guidelines, and a design.md plus tokens for your engineers. We answer Slack messages for 30 days after.
Questions
How much does brand identity design cost?
Essentials $15,000, Growth $20,000, Enterprise $30,000. Website $12,000, landing page $6,000, Essentials plus website $25,000. Launch campaign $8,000, Campaign Refresh $4,000/month. Brand Strategy $2,500, merch design from $5,500, and the Founder Brand Teardown $1,200, credited in full toward any identity project booked within 30 days.
How long does a branding project take?
Essentials 2–3 weeks, Growth 3–4 weeks, Enterprise 5–6 weeks. Website 3 weeks (4 alongside a brand project), landing page 1–2 weeks, launch campaign 3 weeks. Brand Strategy 1–2 weeks, teardown within a week. All from brief sign-off to handover.
Do you design and build websites?
Yes. A website is $12,000 and takes 3 weeks (4 alongside a brand project): up to six pages in Next.js, with a lightweight CMS built into the site. A landing page is $6,000 in 1–2 weeks, credited toward a website if you book one later. Essentials plus a website is $25,000.
Do you make launch campaigns and ad creative?
Yes. A launch campaign is $8,000 and takes 3 weeks: one idea from two routes and around 20 assets, from social ads to billboards and bus stops. Campaign Refresh is $4,000/month on a 3-month minimum, for about 10 new variants a month. We don't buy media or run shoots.
What is included in a brand identity package?
Essentials: primary and secondary logo, colour system, typography, usage guidelines, and a design.md plus design tokens with every file in every format. Growth adds merch and ad creatives. Enterprise adds animation, illustration and an event package.
Do you work with early-stage startups?
Yes, they're most of the work. Clients include CodeRabbit, Hacktron, Sparkles, Databuddy and DeepTrace.
Where is Happy Pizza Studio based?
Austin, Texas. Most clients are remote, across the US and worldwide.
How do I start a project?
Book a 15-minute discovery call. No brief needed: we write it back at you, with scope, timeline and cost on one page.
Do you offer brand strategy separately from design?
Yes. Brand Strategy is $2,500 on its own: positioning, naming, messaging and a competitor audit.
Do you design startup merch and swag?
Yes. Merch design starts at $5,500: tees, hoodies, caps, totes, stickers, pins and conference collateral, print-ready.
How do projects get paid?
50% to kick off, 50% on final delivery. Nothing is due until you've approved the proposal.
Not sure which package fits?