Happy Pizza Studio

Brand Identity, Design Systems & Startup Swag — Services & Pricing

Everything your brand needs.
Nothing you don't.

01

ESSENTIALS PACKAGE

$9,300

The full package. Logo suite, colour system, typography, brand mark variants. Everything your brand needs to exist in the world with a spine.

Ideal for: Seed-stage startups, product launches, rebrands

See it in:Databuddy / CodeRabbit

Book a 30-min call
/ What's included
Primary & secondary logo
Colour system
Typography system
Usage guidelines
File handover (all formats)
Most Popular
02

GROWTH

$13,500

Everything in the Branding Package, plus company merch and a small library of physical and digital ready ads.

Ideal for: Funded startups scaling fast, teams preparing for a public launch

See it in:Revnu / Hacktron

Book a 30-min call
/ What's included
Everything in Essentials Package
Brand Merch
Ad Creatives
File handover (all formats)
03

ENTERPRISE

$20,000

A complete brand system built to last. The tools to grow, own your space, and not look like everyone else.

Ideal for: Ambitious brands at Series A+, consumer brands, product launches with serious budget

See it in:CodeRabbit / Cablescan

Book a 30-min call
/ What's included
Everything in Growth
Handdrawn Animation
Illustration Work
Event Package
30-day post-launch support
04

MERCH & SWAG

$5,500

Tees, caps, totes, hoodies, pins, stickers, conference swag that doesn't end up in landfill. We do the design. You do the print run, or we'll point you at suppliers who won't waste your time.

Ideal for: Developer tools, conference presence, community brands

See it in:CodeRabbit

Book a 30-min call
/ What's included
T-shirt & hoodie design
Cap, tote & accessory design
Sticker sheets
Badge / pin design
Conference collateral
Print-ready files
05

BRAND STRATEGY

From $2,500

Positioning, naming, messaging. The thinking that goes under the visual layer, so the visual layer has somewhere to land. Useful before we start identity work, or on its own.

Ideal for: Pre-launch or pivoting startups

See it in:Sparkles

Book a 30-min call
/ What's included
Positioning workshop
Competitor audit
Naming exploration
Messaging framework
/ The process
01

Discovery Call

30 minutes. We figure out if we're the right fit. No hard sell.

02

Brief & Proposal

We write the brief back at you. Scope, timeline, cost on one page. If anything's going to surprise you it's the price (low) or the speed (also).

03

Design & Review

Focused sprints, not endless threads. Two rounds of revisions included. Most projects don't need the second.

04

Handover

Every file in every format. Guidelines so the next designer doesn't have to guess. We answer Slack messages for 30 days after.

Not sure which package you need?