Branding Agency in Austin, Texas — Brand Identity for Startups and Small Business
Happy Pizza Studio is a branding agency based in Austin, Texas. Two people, 20+ brands shipped, and a client list that runs from YC-backed startups to a 20-year-old logistics company. If you're building in Austin and the brand hasn't caught up to the business, we should talk.
Startup branding, from Austin
Austin has the founders, the dev tools and the SaaS companies we're built for. We branded CodeRabbit, Databuddy, DeepTrace, Hacktron and Conare for a remote client base; now some of those calls can happen in person.
Not just tech
The breweries, coffee roasters, skate shops and game studios on our request-for-clients list are thick on the ground here. If you run one and want a brand with some edge, we make room in the calendar.
How a project runs
A 15-minute discovery call, then a one-page brief back with scope, timeline and cost. Two to three weeks of focused sprints with two rounds of revisions. Handover is every file in every format, plus a design.md and design tokens for whoever builds the website. We answer Slack for 30 days after.
THIS IS FOR YOU IF
- You're an Austin startup at seed to Series A whose product is outgrowing the brand.
- You're a SaaS or dev tool company that wants a brand developers respect.
- You run a small business with a point of view and a logo that's holding it back.
- You'd rather talk to the designer than an account manager.
IT'S NOT FOR YOU IF
- You want a logo by Friday for $200. That's a different service and it's not us.
- You're pre-product and pre-users. Come back when the brand has a job to do.
Seen in
Packages
Full servicesESSENTIALS PACKAGE
Ideal for: Seed-stage startups, product launches, rebrands
$10,000
2–3 weeks
GROWTH
Ideal for: Funded startups scaling fast, teams preparing for a public launch
$13,500
3–4 weeks
ENTERPRISE
Ideal for: Series A+ companies, consumer brands, product launches with serious budget
$20,000
5–6 weeks
Questions
Where in Austin are you?
We work from Austin and meet clients in person where it helps; most projects run over Slack, Loom and a couple of calls. Email dan@happypizza.studio to set one up.
How much does a branding agency in Austin cost?
Identity packages run from $10,000 (Essentials: logo suite, colour, type, guidelines and design tokens) to $20,000 (Enterprise: the full system with motion, illustration and an event package). Growth sits between at $13,500 and adds merch and ad creatives. Brand strategy on its own is $2,500. Projects are split 50% to kick off and 50% on delivery, and nothing is due until you've approved the proposal.
Do you work with companies outside Austin?
Yes. Most clients are remote, across the US and beyond.
What makes you different from other Austin branding agencies?
Size and speed. There's no account manager; the person on the call is the person doing the work. A full identity ships in 2–3 weeks, not six months. And the handover includes design tokens, so your engineers can build from the brand on day one.
Are you veteran-owned?
Yes. Dan Holdsworth, the founder, is ex-military, and the studio holds the Armed Forces Covenant Bronze Award.
Heard enough?
LET'S TALK15 minutes. No brief needed. You'll leave with scope, timeline and a cost on one page.