THE FOUNDER
BRAND TEARDOWN.
A 20-minute, no-fluff breakdown of how your brand reads to the developers and investors you want to win. Scored against your funded competitors, with a prioritized fix list.
WHAT LANDS IN YOUR INBOX
A real deliverable in one week, not a sales call in disguise:
THE RECORDED TEARDOWN
A 15–20 minute Loom of us walking through your identity and landing page, reacting the way a skeptical founder or engineer would on first contact.
A COMPETITIVE SCORECARD
We line your brand up against 3–4 funded companies in your space and score where you win and where you look like a side project.
A PRIORITIZED FIX LIST
Not 40 things. The three to five changes that matter most, in order, whether you work with us or not.
THIS IS FOR YOU IF
- ✦You've raised (or you're about to), and the brand hasn't caught up to the product.
- ✦You're hiring, pitching, or at conferences and want to look like the category leader, not the batch you just graduated from.
- ✦Your product is genuinely good and your brand is undercutting it.
IT'S NOT FOR YOU IF
- ✕You want a logo by Friday for $200. That's a different service and it's not us.
- ✕You're pre-product and pre-users. Come back when the brand has a job to do.
WHY IT'S PAID, AND WHY
THAT'S GOOD FOR YOU
Free audits are worth what you pay for them. This one's paid because it's real work, and paid work gets our full attention, not a templated PDF.
The part that matters: the full fee credits toward any identity project you book within 30 days. Book a project and the teardown was free. Don't, and you still keep the scorecard and fix list. Either way, you don't lose.
HOW IT WORKS
PAY & SEND TWO LINKS
Pay, then drop your site and X handle on the form after checkout. Takes a minute.
TEARDOWN IN YOUR INBOX
We record the teardown within one week and send it straight to your inbox.
WE TALK IF YOU WANT TO
No hard sell. If the fix list makes you want to fix it properly, we book a call. If not, you've still got a plan.
QUESTIONS
How long does it take?
One week from when you send your links. Usually faster.
What exactly do I get?
A 15–20 minute recorded video, a scorecard against 3–4 funded competitors, and a prioritized fix list. Yours to keep and share.
Does the fee really come off a project?
Yes, 100% of it, on any identity package booked within 30 days. It goes on the invoice as a credit.
What if I don't agree with your take?
Then you don't act on it. But that's rare. Most of what we flag, founders already half-suspected.
Do you sign an NDA?
For the teardown, everything you send stays between us regardless. Happy to sign one for the full project.
One week from now, you'll know exactly what to fix.
Book your teardown for $1,200