Ad Creative Agency for B2B and AI Startups
Happy Pizza Studio designs ads for B2B, SaaS and AI companies on LinkedIn, X and Meta: Campaign Refresh at $4,000 a month for about 10 new variants, or an $8,000 launch campaign in three weeks. We make the ads, your media buyer runs them.
Why a branding studio makes ads
Most ad creative agencies are built for consumer brands: UGC and a creator holding a serum up to the camera. That's not how a CTO decides to try your API.
We design brands for AI and dev tool companies, so the ads are built from the brand and match your site.
How it works
- Brief. One call on what you're selling this quarter, and to whom.
- Concepts. A new concept each month: ideas to choose between, not pixels to tweak.
- Produce. Finished statics and motion, sized for each platform.
- Refresh. New variants next month, based on what your media buyer says worked.
Platforms
LinkedIn, X and Meta, each with its own rules for what gets noticed.
What works on each
- LinkedIn. Where most B2B budgets go and most ads look the same. The first line has to speak to the reader's job.
- X. Where AI and dev tool buyers argue about tools in public. The ads that work look like a good post.
- Meta. Retargeting people who've been on your site. Vertical formats, sound off.
Creative as a service: Campaign Refresh
Ads wear out. Campaign Refresh is the monthly retainer: about 10 new variants a month, carousels included, from the same two people.
Launching something new?
For a product or a big release, start with a launch campaign: a key visual, a headline bank and about 20 assets in three weeks. Campaign Refresh picks up from there.
This is for you if
- You're a B2B, SaaS or AI company already spending on LinkedIn, X or Meta.
- Your media buyer keeps asking for new creative and nobody in-house has time.
- Your ads don't look like they come from the same company as your website.
- You've tried an AI ad generator and the results look like everyone else's.
It's not for you if
- You want someone to manage the ad spend and targeting. We design the ads.
- You're a consumer brand that needs UGC or influencer content.
What a client said about our brand work
“Dan & Luke have been a design partner with us for months & have delivered time and time again”
Shaun Middlebusher, Head of Design, CodeRabbit
Packages
Full servicesQuestions
How many ads do we get a month?
About 10 new variants a month on Campaign Refresh. A launch campaign is about 20 assets in one go.
How much does ad creative cost?
Campaign Refresh is $4,000 a month with a three-month minimum. A launch campaign is $8,000 fixed.
What's the turnaround?
A launch campaign takes three weeks. Campaign Refresh delivers monthly.
Do you buy media or manage our ad accounts?
No. We're creative only. Finished files go to your media buyer or in-house team.
Which platforms do you design for?
LinkedIn, X and Meta.
Do you do video ads?
Motion ads, yes: animated cutdowns built from the campaign. No shoots or filmed video.
Can we start with Campaign Refresh without a launch campaign?
Yes, on your existing brand. Start with a launch campaign only if you're launching something.
Heard enough?
Let's talk15 minutes. No brief needed. You'll leave with scope, timeline and a cost on one page.