Happy Pizza Studio

SaaS Website Design Agency for Seed to Series A

Happy Pizza Studio designs and builds websites for SaaS and B2B software companies, seed to Series A. $12,000 fixed, live in three weeks. The price is on the page because most SaaS website design agencies won't put theirs anywhere.

The price, in the open

  • Up to six pages in Next.js, in a repo you own
  • A lightweight CMS built into the site, with your blog or changelog in Markdown files
  • Motion, SEO basics and analytics
  • Your demo or signup form wired into your CRM
  • 30 days of support after launch

Not included: long-form copy, illustration, migrations and product UI. Extra pages are about $1,000–1,500 each.

Strategy before pixels

A B2B SaaS site has two readers: the engineer who signs up and the person who signs the contract. Week one settles four things before anyone opens Figma.

The four things
  • Messaging order. What the homepage has to prove, in what order.
  • Sitemap. Which pages exist for which reader. Pricing, security and docs usually beat an about page.
  • Proof. Which logos, quotes and security answers you can actually show.
  • One conversion goal. Demo request or self-serve signup, not both.

Built to be found by people and by AI search

Plenty of B2B buyers ask ChatGPT or Perplexity for a shortlist before Google. Every page ships with a .md twin and an llms.txt, like this site, plus the SEO basics.

How a project runs

Dan and Luke design the pages, then build them, so nothing gets lost in a handoff.

  1. Discovery call. 15 minutes, then scope on one page: pages, timeline and price, fixed.
  2. Three weeks. Wireframes, design, then build and launch, with two rounds of revisions.
  3. Handover. Every file, plus 30 days of Slack support.

Doing the brand as well? Essentials plus the website is $25,000 over four weeks. See SaaS branding.

This is for you if

  • You're a SaaS, dev tool or B2B software company between seed and Series A.
  • You've got paying customers and the site still describes last year's product.
  • You're about to raise or hire, and buyers are judging you on a site built in a weekend.
  • A B2B web agency quoted you a quarter of work and a number that needs board approval.

It's not for you if

  • You need product UI, a dashboard or a portal. That's a web app, and we don't build them.
  • You need someone to write and run your content marketing.
“Dan & Luke have been a design partner with us for months & have delivered time and time again”

Shaun Middlebusher, Head of Design, CodeRabbit

How much does SaaS website design cost?

$12,000 fixed for up to six pages. Extra pages are about $1,000–1,500 each. A landing page is $6,000.

How long does a SaaS website take?

Three weeks on your existing brand, four if we design the brand too. Kickoff to live.

Can our team edit the site?

Yes. It's built in Next.js with a lightweight CMS: copy and posts live in Markdown and JSON files in your repo, so there's no third-party platform to learn.

Can you migrate our existing site?

Migrations aren't included. An old blog archive is a separate conversation.

Do you work with B2B companies that aren't SaaS?

Yes, if it's B2B software or tech: dev tools, security, analytics, AI infrastructure.

Do you design the product itself?

No. Product UI and web apps are out of scope.

Do you write the website copy?

We set the messaging order and structure in week one. Long-form copy isn't included.

Heard enough?

Let's talk

15 minutes. No brief needed. You'll leave with scope, timeline and a cost on one page.