Launch Campaigns for AI and Dev-Tool Startups: About 20 Ads in 3 Weeks
Happy Pizza Studio makes product launch campaigns for a fixed $8,000 in three weeks: one idea, about 20 finished assets, from social ads to billboards and bus stops. We make the creative, your media buyer runs it.
What you get for $8,000
- Two concept routes, narrowed to one. You pick.
- A key visual the launch is recognised by, on every asset.
- A headline bank your team can test and post with.
- About 20 assets, static and motion, in any size, from LinkedIn, X and Meta ads to billboards and bus stops.
- A channel spec sheet: which asset goes where, at what size.
Every file at handover, with 30 days of Slack after.
Three weeks, start to finish
- Week 1. Two routes, each with a rough key visual and sample headlines. You pick one.
- Week 2. The finished key visual, the headline bank and the first statics at ad size.
- Week 3. The full set, the motion cutdowns and the spec sheet, with revisions before launch day.
Creative only
We don't buy media, run ad accounts or do shoots. Paid social agencies do targeting and budgets. We make the launch look like it came from a company worth noticing.
Launch video: animated cutdowns built from the key visual, not a film shoot.
After launch: Campaign Refresh
Launch creative wears out. Campaign Refresh keeps it moving: $4,000 a month for about 10 new variants and a new concept each month. More on the ad creative page.
Launch checklist
The campaign is one part of a launch. Here's the rest, whether or not we're making the ads.
The full checklist
Four or more weeks out
- Launch date fixed, and whoever is buying media knows it.
- The one sentence you want people to repeat, agreed by the founders.
- A landing page that matches the campaign. We design those too.
- Media budget and channels decided.
Launch week and after
- Ads loaded and checked against the spec sheet.
- Founders posting on X and LinkedIn in their own words.
- Product Hunt or Hacker News planned, if that's where your users are.
- A refresh plan for when the first round wears out.
This is for you if
- You're an AI or dev tool startup with a launch or a funding announcement on the calendar.
- You've got a brand and need a campaign that holds together across platforms.
- You've got a media buyer, or someone in-house, and nothing good to give them.
- Your last launch was a single graphic posted from the company account.
It's not for you if
- You want someone to run the ads and manage the spend. Hire a paid social agency and give them our files.
- You need a filmed commercial or a product shoot.
What a client said about our brand work
“Absolute goats. Unbelievable design work!”
Daniil Bekirov, Founder, Sparkles
Packages
Full servicesQuestions
Which platforms do you design for?
Any you need: LinkedIn, X and Meta ads, billboards, bus stops and other out-of-home.
How many assets do we get?
About 20, plus the key visual, the headline bank and a spec sheet.
What sizes do you deliver?
Whatever your placements need. Every size is on the spec sheet.
How many revisions are included?
The route is picked in week one. Revisions land in week three, before handover.
Do you buy media or run our ads?
No. We make the creative and hand it to your media buyer with a spec sheet.
What happens after launch?
Campaign Refresh: $4,000 a month for about 10 new variants, three-month minimum.
How is this different from the ads in your Growth package?
Growth is a $20,000 brand package with a small library of ads. A launch campaign is its own project around one launch date.
Do we need a brand first?
The campaign is built on your existing brand. No brand yet? Start with startup branding.
Heard enough?
Let's talk15 minutes. No brief needed. You'll leave with scope, timeline and a cost on one page.